Google is really annoyed you're using Microsoft Edge
Ever since Microsoft's new browser emerged, it's made Google a little uncomfortable. So Google has created a new, slightly irritable message for those who log on to their Gmail accounts via Edge on a new device. Google, from its very beginning, thought it was so clever. It's never really stopped thinking that.
Edge Browser ~ Google is really annoyed you're using Microsoft Edge | ZDNet
A little edgy?
Google, from its very beginning, thought it was so clever. It's never really stopped thinking that.
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And when it discovers competition -- from what it deems an unworthy source -- Google can become irritable.
Here is but the latest chapter, for example, in its riveting browser scuffle with Microsoft.
Once upon a time, Google created Chrome, a browser that actually seemed to work for fundamental things like video and opening more than one tab at the same time.
Humans, flocking fools that they are, immediately forsook their old browsers. Why, Chrome's market share is now said to be almost 50 percent.
But then here came Microsoft with something oddly competent. Yes, it was still called Edge. But this Edge was smooth and sprightly. Which could be something to do with the fact that it's based on Google's Chromium platform.
Google seemed miffed that Microsoft had created a functioning browser. It told users Edge isn't secure. Which is odd coming from a company that's just been sued for allegedly tracking users' private browsing activity.
Microsoft -- the new soft, but sturdy version -- intimated that apps from Google's Chrome Web store mess up Edge's inner workings.
But then Redmond realized it didn't have so many fine Edge extensions, so it started to recommend Chrome Web Store extensions.
A truce. Peace. No more furrowed browsers.
Oh, but now Google just won't let it go. Techdows has spotted that when users suddenly log on to their Gmail accounts from a new device -- via the strange browser that is the new Edge -- they get the standard security alert email message.
But a large part of it is now a slightly stroppy suggestion that they should use Chrome instead.
It reads: "Make the most out of Windows 10 with the Chrome browser. Chrome is a fast, simple, and secure browser, built for the modern Web."
Does this mean that Edge is a slow, complicated and insecure browser, built for Caxton's paper klaxon?
Yes, you'll tell me that Google has to advertise whenever and wherever it can. You'll also tell me Microsoft does something similar when you use Hotmail via, say, Firefox.
But the more Google shows its competitiveness with any -- even subtle -- reference to Edge, the more it gives Microsoft's browser credibility.
When you're the market leader, it's best not to acknowledge your lesser rivals. True, Google doesn't specifically mention Edge here. Yet the fact that it feels so needy -- this is a security alert, after all -- as to remind any GMail-loving Edge users that Chrome exists shows more than a hint of insecurity.
OK Google, so someone logged onto their Gmail account via Edge. Be cool about it. Perhaps even perform a little survey and ask them what they think of Edge.
Or does Google already know that Microsoft's new browser really is quite good, while Chrome is getting a little tired?
All the Chromium-based browsers
Microsoft Hands Edge Browser To All Windows 10 Users
Microsoft has just issued a new strike to Google Chrome by handing its recently launched Edge browser to all Windows 10 users via Windows Update. In a stunning move that will bring Edge to millions of users, it will be available on Windows 10 versions 1803, 1809,1903 and 1909, according to Microsoft.
Edge Browser : Microsoft Issues New Strike To Chrome With This Stunning Browser Move
Microsoft has just issued a new strike to Google Chrome by handing its recently launched Edge ... [+]
Microsoft has just issued a new strike to Google Chrome by adding its recently launched Edge browser to all Windows 10 users via Windows Update. In a stunning move that will bring Edge to millions of users, it will be available on Windows 10 versions 1803, 1809,1903 and 1909, according to Microsoft.
Google’s Chrome is by far the leading browser in terms of marketshare, but Microsoft’s new Edge, which is based on the same Chromium based browser engine, is already in the number two position. Edge replaces Internet Explorer but packs a far bigger punch than its predecessor, with multiple new features that aim to take a slice of Google Chrome’s share.
Among the new features, Edge has added a tool that will hide annoying notification prompts when you browse the web. And the browser’s appeal spans both consumer and business users—Microsoft Edge 83 also comes with some features such as Profile Switching that make things much easier for those working from home during COVID-19
Concerns over Google Chrome’s security and privacy
Google Chrome is used by two thirds of all web users, but concerns remain over its security and privacy. Google is already aware of the challenge it faces, and introduced some new features last month to try to address this.
Because Edge is based on the same Chromium browser Engine as Chrome, the two have a similar appeal, but the latter might be preferred by those who are trying to avoid Google products.
Edge certainly seems to have some cool security credentials, but remember, it isn’t proven on the privacy front. A recent study found the browser was sending device identifiers and web browsing pages to back end servers.
Microsoft is also starting to annoy some users with its constant promotion of Edge, According to Bleeping Computer, every time people search for another browser to launch from the Start Menu in Windows 10, Microsoft displays an advert recommending you download Edge—and it’s impossible to get rid of.
It’s a bit irritating to say the least—and Edge needs to up its game on the privacy front to truly compete with Chrome. But the move to place Edge straight into users’ hands, rather than wait for them to download the browser, could help to increase its share significantly.